Designers: Michael Polinard-Krause (research, motion, UI + UX)
Brooks Lane (research, motion, UI + UX)
Ellie Peña (research, illustrations, UI)
Infinity Shelf needed to be easy, accessible, and (perhaps most importantly) make sense to the average user. After reading about the public library shortage in smaller, less-populated towns, we decided to center our attention on the best way to tackle that problem and get rural communities the same access to books that people in urban areas have. For the brand itself, we prioritized a friendly, welcoming, and inclusive look while maintaining ease of use and access, especially for those that might not be technologically savvy.