MythLabs

Branding • Research • Website
View Kiosk User Flow
View E-reader User Flow
View Project Presentation
A complete brand design from the ground up, this project centered on creating a technology company - specifically hardware technology, such as semiconductors - from scratch.
Year
Credits


Goals

Developing a brand from inception to finalization is one of the most exciting things a designer can do, and this project was no exception. I decided to create a hardware technology company as an additional challenge, as I knew that it wouldn't be as accessible as other brands that are more in the public eye. This created some unique obstacles - how do you advertise a company that creates the microchips in your phone? - and meant that certain techniques had to be altered to achieve the results I wanted. The end product is a tech company that emulates strength and robust courage, separating itself from many of its competitors that opt for a sleeker, minimalist look.

00
Personal Promotion Reel
Consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
01
Logo Animations
This was an initial concept for an intro video that showcased my personal brand in motion. I used this as a stepping point for future videos, but I still think this one turned out pretty nicely!
This is another video I did for a motion graphics class while experimenting with ideas for the personal brand.
02
Brand Videos
Concepts:
Concepts:
03
Personal/Fun
Consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Next Project
or explore all projects
Contact Me