Developing a brand from inception to finalization is one of the most exciting things a designer can do, and this project was no exception. I decided to create a hardware technology company as an additional challenge, as I knew that it wouldn't be as accessible as other brands that are more in the public eye. This created some unique obstacles - how do you advertise a company that creates the microchips in your phone? - and meant that certain techniques had to be altered to achieve the results I wanted. The end product is a tech company that emulates strength and robust courage, separating itself from many of its competitors that opt for a sleeker, minimalist look.